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Wolff Preparing to Divest Stake Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led Mercedes to historic success in F1

Toto Wolff is in final negotiations to sell a portion of his shareholding in the Mercedes F1 outfit.

This transaction values Mercedes at £4.6 billion – an unprecedented figure for a Formula 1 squad – following the McLaren team was appraised at £3.5 billion in a change of corporate structure last September.

The Austrian executive, who owns one-third of the Mercedes F1 operation, would sell a shareholding in the region of five percent.

The 53-year-old would stay on as team boss and CEO should the deal proceed.

Ownership Structure

Remaining partners in the team are Mercedes-Benz and chemicals giant Ineos, who both hold a third of the company.

An official representative stated: "We are providing no comment on the matter. The governance of Mercedes F1 stays unchanged, and all three partners are fully committed to continued achievements of the brand in Formula One."

Financial Growth

This arrangement would represent a substantial rise in worth of the Mercedes team since Ineos acquired its share for £208 million in 2022.

This surge demonstrates the growth in market values of F1 teams recently as a consequence of the growing popularity of the sport around the world.

This was also seen in the box-office performance of the F1 movie starring Hollywood star Brad Pitt, which was released last summer and has grossed over $630 million (£458m) at the box office.

The film represents Pitt's most successful movie and the most successful sports film ever released.

Present Standings

The Mercedes team are runner-up in the constructors' championship, trailing McLaren, with three races left this season.

Their lead driver George Russell has won two of the 21 races this year and is fourth in the drivers' championship behind McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes secured a unprecedented eight consecutive team titles and seven driver championships, six won by Lewis Hamilton and one by Nico Rosberg, between 2014 and 2021.

CB
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Christopher Bell MD

Elena Marchetti is a digital strategist and tech enthusiast with a passion for uncovering premium online experiences.

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